Texas, This Is Not a Drill!
With $1 million in Ford co-op money on dealer service marketing through September 30, the only wrong move is doing nothing.
Through the new Texas Service Advertising Co-op, Ford reimburses 50% of eligible service marketing spend. Every eligible dollar you put into winning new VINs now costs you only fifty cents.
The high-gross customer-pay work going to independents, now served back to your lane, with Ford picking up half the tab.